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02 / harmony-sweetBrand · 2026

Harmony Sweet

Harmony Sweet started as a name and nothing else. In two weeks it became a full identity — logo, print, a one-page site, and a menu the owner updates herself.

The Harmony Sweet business card, front — the gold seal logo on the brand's warm cream.
Role
Brand identity · Print production · Design + build
Timeline
Two weeks · Summer 2026
01Problem

A brand from absolute zero — with a deadline

Mais makes cakes and pastries from her home kitchen for birthdays, events and special occasions. When we started, Harmony Sweet had no logo, no colors, no card — nothing but the name and an event date on the calendar. She needed a complete, believable brand fast: something warm and premium that would hold up printed on a table at her first public event, and a menu she could keep changing as her offerings and prices evolve — without calling a designer every time.

The Harmony Sweet seal — the mark the whole identity is built around.
Fig. 01 — context
02Approach

One identity, carried from screen to print shop

I built the brand as one system and delivered it at every touchpoint — visual identity, stationery engineered for real printing, and a small web layer that makes the brand usable day to day.

  • Designed the identity from scratch — a warm cream/gold/cocoa palette, a Cormorant + Montserrat pairing, and a seal-style logo that works from a business card to a cake box.
  • Wrote the brand's voice: a slogan and a short brand story that carry through the card, the flyer, and the site.
  • Engineered the print pieces as production files, not mockups — business card and event flyer with 3mm bleed, safe zones, CMYK (FOGRA39) conversions, and a print spec sheet covering paper, gold foil, and QR checks.
  • Turned her menu into a tiny self-serve app: a single-page editor where Mais changes items, photos, prices, and quantities herself — a code solution living inside a graphic-design job.
  • Built a one-page site that holds the story together — offerings, slogan, brand message, and contact — in the same identity.
The business card back — the identity in use: owner, slogan, contact, and a QR to the brand's Instagram.
Fig. 02 — process
  • The self-serve menu editor — the owner changes items, photos and prices herself, with a live preview beside the form.
  • The event flyer, 'A Journey of Hope' — set in Cormorant Garamond and Montserrat.
  • The one-page site — offerings, slogan, brand story and contact in a single scroll.
03Outcome

Printed, used, and hers to run

The cards and the event flyer were printed and did their job at the brand's first event — and the client's reaction said the rest. More importantly, the brand is now self-sufficient: Mais updates her own menu without a designer on call, and every future touchpoint has a system to follow. The measurable business impact comes next, as the brand rolls out on social — the foundation is ready for it.

The finished business card, both faces side by side — the sealed front and the contact back, as printed.
Fig. 03 — result
0→1
Complete brand from a blank slate in ~2 weeks
8
Deliverables — logo to print-ready CMYK files
1
Self-serve menu editor — updates need no designer
Built with
  • Identity system
  • Logo design
  • Print production — bleed · CMYK · foil spec
  • One-page site (HTML/CSS)
  • Menu editor (vanilla JS · localStorage)
  • QR integration

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