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02 / harmony-sweetBrand · 2026

Harmony Sweet

Harmony Sweet started as a name and nothing else. In two weeks it became a full identity — logo, print, a one-page site, and a menu the owner updates herself.

The Harmony Sweet business card, front — the gold seal logo on the brand's warm cream.
Role
Brand identity · Print production · Design + build
Timeline
Two weeks · Summer 2026
01Problem

A brand from absolute zero — with a deadline

Mais makes cakes and pastries from her home kitchen for birthdays, events and special occasions. When we started, Harmony Sweet had no logo, no colors, no card — nothing but the name and an event date on the calendar. She needed a complete, believable brand fast: something warm and premium that would hold up printed on a table at her first public event, and a menu she could keep changing as her offerings and prices evolve — without calling a designer every time.

The Harmony Sweet seal — the mark the whole identity is built around.
Fig. 01 — context
02Approach

One identity, carried from screen to print shop

I built the brand as one system and delivered it at every touchpoint — visual identity, stationery engineered for real printing, and a small web layer that makes the brand usable day to day.

  • Designed the identity from scratch — a warm cream/gold/cocoa palette, a Cormorant + Montserrat pairing, and a seal-style logo that works from a business card to a cake box.
  • Wrote the brand's voice: a slogan and a short brand story that carry through the card, the flyer, and the site.
  • Engineered the print pieces as production files, not mockups — business card and event flyer with 3mm bleed, safe zones, CMYK (FOGRA39) conversions, and a print spec sheet covering paper, gold foil, and QR checks.
  • Turned her menu into a tiny self-serve app: a single-page editor where Mais changes items, photos, prices, and quantities herself — a code solution living inside a graphic-design job.
  • Built a one-page site that holds the story together — offerings, slogan, brand message, and contact — in the same identity.
The business card back — the identity in use: owner, slogan, contact, and a QR to the brand's Instagram.
Fig. 02 — process
03System

A direction, documented

Under the deliverables sits a designed brand-direction document — the part that separates making a logo from building a brand system. It fixes what the mark means and when to step down to the submark, eight approved logo variants and the misuse that is never allowed, colour with hex, CMYK and usage ratios — gold specified as foil (PMS 871/872), never a large fill — typography, the recurring brand devices, and the applications. Any printer or designer who touches Harmony Sweet after me inherits rules, not guesswork.

  • The cover of the Harmony Sweet brand-direction document — the gold seal centered on the brand's warm nude band.
  • 'The Mark' page — the circular emblem explained: the ring for wholeness, the stand for presentation, clear space, and the 22 mm / 96 px minimum sizes.
  • The colour page — five colours with hex, CMYK and usage ratios, and the print rule: gold is jewelry, foil PMS 871/872, never paint.
  • 'Variants & Misuse' — eight approved logo variants chosen by background, and six things never to do to the mark.
  • The applications page — card, flyer, Instagram menu, link-in-bio site and packaging seal, one system from print to screen.
  • The self-serve menu editor — the owner changes items, photos and prices herself, with a live preview beside the form.
  • The event flyer, 'A Journey of Hope' — set in Cormorant Garamond and Montserrat.
  • The one-page site — offerings, slogan, brand story and contact in a single scroll.
04Outcome

Printed, used, and hers to run

The cards and the event flyer were printed and did their job at the brand's first event — and the client's reaction said the rest. More importantly, the brand is now self-sufficient: Mais updates her own menu without a designer on call, and every future touchpoint has a system to follow. The measurable business impact comes next, as the brand rolls out on social — the foundation is ready for it.

The finished business card, both faces side by side — the sealed front and the contact back, as printed.
Fig. 03 — result
0→1
Complete brand from a blank slate in ~2 weeks
8
Deliverables — logo to print-ready CMYK files
1
Self-serve menu editor — updates need no designer
Built with
  • Identity system
  • Logo design
  • Print production — bleed · CMYK · foil spec
  • One-page site (HTML/CSS)
  • Menu editor (vanilla JS · localStorage)
  • QR integration

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Esper Othman.

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